The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
Harley Shoes
The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
Harley Shoes – click on the image below for more information.
Harley Shoes
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer’s dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising?
According to authors Matthew W. Ragas
The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
Click on the button for more Harley Shoes information and reviews.
Filed under Harley for Less Blog by harley
Comments on The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
I want to be the first kid on my block to own a Cult Brand,
I highly recommend this book to anyone who has a deep love of their life’s work — like I do — who yearns to see it succeed beyond their wildest expectations.
Who hasn’t wanted to be the next Apple, Oprah, Harley or WWF? How is such a phenomenon even accomplished? This book teaches you exactly how it’s done, but it doesn’t stop there: it gives you the tools necessary to do it, all neatly wrapped inside of Seven Golden Rules, that spell out EXACTLY how to achieve converting customers into loyal followers who evangelize on a company’s behalf. After reading this book, I FINALLY know how to achieve this!
Now I know what it takes to convert them from simple customers into passionate fans who spread the good word and spend lots of money. The Power of Cult Branding offers a clear road map, peppered with real-life examples of how others have accomplished building Cult Brands. It’s a doable and reproducible process. Ragas and Bueno have dispelled all the mystery on how any business – no matter what size, can achieve its ultimate dream.
The conclusion is my favorite because it takes you by the hand and walks you step by step through CUSTOMIZING the Seven Golden Rules so it’s relevant to your situation. This chapter alone is more than worth the price of the book.
I bought this book last Tuesday and I’m on the second pass … it’s already annotated with ideas on how I can apply the Seven Golden Rules to my own company’s services. This book is going straight into my “frequently referred to” list of books.
Buy it, you will not be disappointed.
Was this review helpful to you?
|Excellent book on branding,
Written in clear, no nonsense words that make you think about the basics of branding and what it should accomplish. Exceptional at showing how even the smallest company can create a cult brand. Should be required reading for every serious marketer.
Was this review helpful to you?
|Very happy reader!,
Whether you’re a fan of one of Ragas & Bueno’s “cult brands,” or a business owner who wants to build his/her own cult brand, this is a fun read, chock full of information. These two guys have skipped the filler and gotten right down to the “how to” of establishing a brand with a legion of followers. This is down to earth advice that’s actually doable, no matter what the size of your business. As a reader who works in retail and who is a Jimmy Buffett fan (he’s one of the cult brands), I couldn’t put this book down, and found lots of pages to mark for future reference. Can’t wait to see what these two tackle next!
Was this review helpful to you?
|